Jon DeMond-Axelrod

Owner & Residential Remodeling Consultant

Operate a residential remodeling, repair, and accessibility services company serving homeowners throughout Central Ohio.

• ●Served more than 120 homeowners through a documented pipeline of nearly 200 customer opportunities
• ●Scoped, estimated, and delivered more than 500 residential repair, remodeling, accessibility, and home-improvement tasks
• ●Managed projects spanning carpentry, drywall, painting, doors, trim, accessibility modifications, siding, fixtures, plumbing, electrical work, and home diagnostics
• ●Conduct all customer consultations, estimating, scheduling, procurement, project management, invoicing, and business operations
• ●Built a referral-driven business generating substantial repeat and referral work while maintaining a five-star customer reputation
• ●Developed specialized expertise in aging-in-place solutions, accessibility planning, and homeowner-centered problem solving

Founder

Luxury accessibility and aging-in-place brand focused on integrating safety, mobility, and independence into beautiful residential environments.

• ●Developed brand strategy, website, product catalog, content, and customer experience framework
• ●Curated premium accessibility products, architectural hardware, grab bars, and aging-in-place solutions
• ●Established manufacturer outreach and product sourcing strategy
• ●Developed consultation and specification processes for residential accessibility projects

Founder

Nonprofit initiative focused on accessibility, aging-in-place, and home safety.

• ●Developed mission, strategic vision, website, and organizational framework
• ●Developed concepts and initiatives focused on helping individuals remain safe and independent at home
• ●Developed community outreach and accessibility awareness initiatives

Director of Product & Digital Experience

Led customer experience and ecommerce initiatives for a national retail brand.

• ●Directed product strategy and digital experience for a national ecommerce retailer
• ●Improved site conversion by 15% and mobile conversion by 24% through customer-focused optimization initiatives
• ●Led customer experience improvements spanning mobile UX, search, merchandising, checkout, accessibility, and analytics
• ●Introduced Agile and Scrum practices that improved collaboration and execution

Product Owner / Digital Experience Manager

• ●Led product strategy and customer experience initiatives across multiple national consumer brands
• ●Launched BonniePlants.com, the company's most successful first-year ecommerce launch
• ●Directed website redesigns, customer journey development, information architecture, and agency partnerships
• ●Led initiatives contributing to 3X sales growth for Scottsprogram.com

Digital Marketing Manager

• ●Led website strategy, CRM, ecommerce, search, localization, and digital marketing initiatives
• ●Developed the company's first Amazon advertising strategy, generating $1M in first-year sales with a 5:1 return on ad spend
• ●Built and managed a 1,000+ member customer research and feedback community

Director, Business Development & Brand Partnerships

• ●Generated new business through consultative selling, needs analysis, proposal development, and strategic account management.
• ●Consulted with brands and agencies to develop custom marketing and promotional programs
• ●Led business development, proposal development, presentations, contract negotiations, and client relationships
• ●Developed strategic partnerships with brands including Converse, Heineken, DKNY, Foot Locker, NPR, Pizza Hut, Calvin Klein, and Frito-Lay
• ●Managed cross-functional teams spanning creative, legal, editorial, technology, and marketing functions

Acquisitions Editor / Product Manager

• ●Published 14 educational products and recruited authors for new product initiatives
• ●Conducted market research, competitive analysis, and customer research
• ●Led cross-functional teams to develop educational software and textbook products
• ●Contributed to early digital learning platforms including MyEconLab

Senior Sales Executive

• ●Managed a $3.38M sales territory serving colleges and universities
• ●Delivered 17.7% sales growth and earned Sales Goal Club recognition
• ●Consulted with faculty and institutions to identify educational and technology solutions

Senior Sales Executive

Inside Sales Executive

• ●Managed approximately 100 institutional accounts and 10,000 customer contacts
• ●Consistently exceeded sales goals and earned Top Performer recognition
• ●Qualified for Sales Goal Club in 2000, 2001, 2002, and 2003
• ●Generated $11.6M in cumulative sales while averaging 16.9% annual growth